Define the gym operating layer.
TrueForm is an AI fitness platform that turns commodity smartphones into real-time biomechanical coaches — merging passive classification, muscular intent mapping, and mid-rep correction without locking users into home hardware.
Market opportunity
£120B+
Global fitness tech market by 2030 — directionally indexed to digital coaching.
184M+
Commercial gym memberships searching for differentiated guidance beyond content libraries.
£75–150
Representative hourly PT friction in major cities — inaccessible at weekly fidelity.
Technical validation
98.7%
Exercise detection accuracy across multiple testing environments and camera orientations.
<50ms
Inference latency on mobile — approximately 100+ pose corrections per second, entirely on-device.
3 models
Proprietary computer-vision models sharing a unified inference pipeline — each informing the others in real time.
The hardest technical problems are already solved. Seed funding unlocks scale, not proof of concept.
Seed round
UK EIS / SEIS qualification in progress — potential for significant tax relief for qualifying investors.