Define the gym operating layer.
TrueForm is an AI fitness platform that turns commodity smartphones into real-time biomechanical coaches — merging passive classification, muscular intent mapping, and mid-rep correction without locking users into home hardware.
Market opportunity
monitoring
$160B+
Global fitness & wellness spend directionally indexed to digital coaching.
group
184M+
Commercial gym memberships searching for differentiated guidance beyond content libraries.
payments
£75–150
Representative hourly PT friction in major cities — inaccessible at weekly fidelity.
Roadmap pillars
Phase 01
Passive detection • rep fidelity • correction where premium unlocks richer streams.
Phase 02
Progressive overload heuristics, readiness-aware suggestions, longitudinal athlete modeling.
Phase 03
Hardware overlays when phones cannot observe (barbells, rigs, cardio telemetry).
Phase 04
B2B intelligence fabric — gyms, platforms, rehabilitative ecosystems.